Welcome to 2012!!
There is much to celebrate in 2012 not least the demise of 2011. The on again off again recession , the Euro-zone crisis, phone hacking by the scurrilous media (is that all of them?) and some of the investment banks still paying people obscene amounts for gambling with our money! So much for 2011.
So what is good about 2012? The Olympics, the Queen’s Diamond Jubilee and the chance to reinvigorate your business after the doom and gloom of 2011. Yes I know the Euro problems have not gone away and that we are in a period of stagnation if not recession. But by thinking differently most companies that are well attuned to their markets and customers can survive and prosper. For instance take a look at your competitors. Most of them are still going too. How much of the market is your share? I’ll bet there is plenty of market share to go for.
The beginning of a new year is a great time to review your business, develop plans for the future and undertake a new marketing strategy to access more business in a difficult environment. The starting point for this is to undertake a Marketing Makeover – an in depth review of your markets and customers with an action plan to achieve your goals. The use of online marketing can help not only to access new markets and secure existing ones, but can also lower your costs.
In every recession in the last century as well as this it can be shown that those companies that invest in marketing even in a recession not only prosper during the recession but come out of it in a stronger position.
So if you would like to undertake a Marketing Makeover contact Bob Francis on 07941 426807 or on bob.francis@sgba.co.uk. The first part of the Makeover (the review and report) is absolutely free and without obligation so you have nothing to lose and have every chance of having a Prosperous New Year!
