>The following article comes from Marketing Week
“According to research commissioned by B2 Group, many SMEs are increasing their marketing channels in order to enhance their business: these days 44.2% of SMEs use internet advertising as part of their marketing, while outbound email is used by 38.2%. However, the use of conferences and exhibitions, PR and direct marketing have all increased since the launch of the tracking study in February, showing that despite the increased use of online channels traditional platforms remain popular in this sector. SMEs are making sure they benefit from increased market demand as the recession recedes and clearly believe that marketing will help to make their future more secure. Further results from the survey are presented here.”
Marketing Week, 8 July 2010, pp26-28
If you need help to identify additional channels for your business please contact Bob Francis on 07941 426807 or at bob.francis@sgba.co.uk
